Jennifer Gibson, clinical phramacist, blogs about the future of personalized medicine in her One Size Does Not Fit All post on BrainBlogger. Gibson cites recent statistics showing that nearly half of all drug therapy proves ineffective. She continues on to explain that although genetic profiling and research are expensive up front, they can result in a more cost-effective and safe platform for drug therapy.
Researchers are coming closer and closer to solving these puzzles every day. The way a drug affects one patient may have the complete opposite effect on another–and it may have nothing to do with the type of disease being treated. These different results may have everything to do with the color of a patient’s skin, what part of the world they were born in or the genes that compose them. What do you think about this? Should health organizations start on a track of personalized medicine or do you think it’s still too early to invest?
To read the full blog post, visit: http://brainblogger.com/2009/11/30/one-size-does-not-fit-all/.
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In observance of Research Day initiated by ResearchMeansHope.org and the Association of American Medical Colleges, The Ohio State University is hosting a reception today from 4-6 p.m. at Ohio State’s Biomedical Research Tower, Room 115. This event will present the opportunity to enjoy refreshments, network with your colleagues and share your story with us. Take a moment while you are at the reception to tell us on camera what research means to you.
Those in attendance will hear remarks of appreciation from the following: Eric Fingerhut, JD, Chancellor of the Ohio Board of Regents; Caroline Whitacre, PhD, Ohio State’s Vice President of Research; Steven Gabbe, MD, Senior Vice President for Health Sciences and CEO of OSU Medical Center; Wiley W. “Chip” Souba, MD, ScD, dean of Ohio State’s College of Medicine; Clay Marsh, MD, vice dean of Research for the OSU College of Medicine, and Rebecca Jackson, MD, director of Ohio State’s Center for Clinical and Translational Science.
ResearchMeansHope.org is a coalition of concerned patients and the physicians and researchers of America’s medical schools, teaching hospitals, universities, research companies and organizations. Their goal is to ensure sustained, real growth in federal support for medical research funded by the National Institutes of Health. Only through significant, annual increases in medical research funding can the promise of medical research be fulfilled.
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The next major personalized medicine advances will create therapies that are so effective, consumers will demand system-wide change in the health care industry to gain access, the inventor of the DNA gene sequencer said today at The Ohio State University Medical Center’s Personalized Health Care National Conference.

Leroy Hood, MD
Dr. Leroy Hood, president of the Institute for Systems Biology, said personalized medicine’s first “killer apps” –therapies that will be nearly 100 percent effective based on patient genes and other individual factors – will drive the transformation of health care from trial-and-error effectiveness.
“The debate today really is centered on the past and present of medicine, rather than the future,” said Hood, speaking at the Transforming Health Care Through Personalized Medicine conference at The Ohio State University Medical Center. “Health care right now is so marginal you can really argue whether it’s worth it.”
Hood says he not only envisions faster and cheaper bulk patient data analysis supporting personalized medicine solutions within the next 10 years, but also home-based testing enabling individuals to check therapeutic response as often as they wish. “If you take Lipitor, why not test your genetic assays three or four times a week?” he said.
Recent advances in understanding of the “blood fingerprint” providing a radically new means to identify disease and its interrelation with organ networks, and the superior predictive health understanding made possible by genetic testing within families vs. the general population, are among the current building blocks supporting next-stage personalized medicine advances, Hood said.

Dr. Clay Marsh
The Ohio State University Medical Center plans to collaborate with the Institute for Systems Biology to form the P4 Medical Institute, which will accelerate movement toward predictive, personalized, preventive and participatory health care through public-private partnership, said Dr. Clay Marsh, executive director of the Center for Personalized Health Care at Ohio State Medical Center.
“Academic medical centers and business need to be the leaders in transforming health care for tomorrow,” said Marsh. “The P4 Medical Institute is creating partnerships across the health care sector to speed implementation and access to a superior new care model.”










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Dr. Matthew Goetz, assistant professor of oncology and pharmacology at the Mayo Clinic, shared his pharmacogenomic research findings related to risks and occurrence of breast cancer. He explained that in order to truly personalize medicine, you must account for all possible theories and variables. Goetz continued to say that although many believe pharmacology to be boring, it is a key component of the future model of care. Some may say, so this drug doesn’t work–why not just try another drug? It’s much more complicated than that.
Dr. Goetz touched on the variety of cases in his study in breast cancer patients, some with strange and perplexing results. When giving the same drug to multiple patients, each yielded a variety of different results. Some patients had successful reduction in tumor size, while others resulted in no change and some even experienced tumor growth as a result of the drug. Personalized health care is the answer to this, for lack of a better term, ’shot-in-the-dark’ type of therapy. If physicians can understand each patient’s biology and genetic makeup individually, they can better apply treatments and medications. This would therefore reduce health care costs and enable patients to receive much more efficient treatments.










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